Sticky Web Domains

I am afraid I will not open a very large secret if I say that any web site needs promotion. This postulate is obvious like sunrise or change of season. But promotion of a web site is not as simple as it seems to be. There is a difference between the two promotions. So, (this is only my personal opinion and I am not trying to impose it on anyone) if the registration of a web site had a certain effect about two years ago, then today to make the like procedure with a newborn resource, is like to drown a kitten in a bucket.

The second point. Promotion of a web site can as paid as free of charge. But as a rule beginning web sites owners do not have enough money for the promotion of a web site, that’s why either for objective circumstances or making a conscious choice, at the beginning many prefer free promotion of a web site.

Let’s talk a bit about free methods of promotion of a web site. They are:

- Party at thematic forums. Decoding: in this case we talk about fitness, a health life style, various diets, hence it’s only fitting to find similar forums, to register on them and to take part in discussions on these forums.

- Place articles on thematic portals indicating links to the author’s resource.

- Interchange of articles and links with resources of close or similar subject matters.

- Announcements on a site about various competitions with prizes for participants.

- Organization of posting.

- Organization of groups in social networks.

Here is a practically ready plan of free promotion of any resource.

By the way, a small, but very important addition: participation in forums, creation of groups in social networks should be made long before the resource appearance in the World wide web. A person who has selected the given way for a web site promotion, needs time to become an expert at one or another forum, to gain the authority at participants of the groups in social networks.

For justice’ sake it is necessary to notice that the similar way of promotion of a resource is not simple at all. It takes a certain amount of time, and you will not get the results fast.

So, there is one way: if an owner of a web site wants to promote the resource using this method, then besides being active at a forum or in a group, the web site owner has to spend time for developing individual relations with members of groups or forums. The web site owner will have to write letters, personal invitations, to add people to his/her friends, to say in a few words, to be active in all directions. Here it is necessary to remember that it is very important to observe the balance ? between informal communication and banal spam. The web site owner decides him/herself where this boundary is.

Let’s sum up. Participation in forums, creation of thematic groups in social networks is a free way of promotion of a site. Actually its the main advantage is that this method is free, and we can relate to its lacks that it demands time and certain efforts, but does not bring at once to the expected result.

These days the web technologies have become very popular. The web network is not only a place to entertain but also a platform to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, are advised to refer to the Internet itself. It is full of guides on how to plan a website and related topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “website strategic plan” and similar topics.

Not long ago I was roaming about the space of Internet and I read about one way of promotion of your own web site. This method sounds like that: “write an electronic book, that will provide your resource with viral traffic”. I do not remember the author of the mentioned method unfortunately, but I am sure that I exactly remember the quotation. I actually would like to ask the author a few questions very much, for example: how many electronic books that could provide the author’s resource with “viral traffic”, he/she has written; and there is one more question how much time the author spent for writing the books?

And I actually have one more, very reasonable question: what should I do with such a “priceless” piece of advice, if I can hardly write a few paragraphs? The answer is very, very simple: do not think too much of that!

There are at least several reasons not to think too much about the problem of the absence of the talent to write books that can influence on the promotion of your web site.

The first reason. Tell me, do you know a lot of people who really and seriously read large texts nowadays? Do you know a lot of people who really like to read books? I am not talking about that “dragged-out tale” for eyes, that you can use in a train or a plane, but for example Theodor Dreiser or Fenimore Cooper? That’s it, the number of my acquaintances who read such books, can be count up on fingers of one arm.

The second reason. Still that “viral traffic”. Ok, you only imagine, what a book this person must write so that users really would like to download the book, to read it, to recommend it to his/her friends and so on?

Ok, ok, if you wake up in the morning and feel that there is Feodor Dostoevsky with Golthuory somewhere inside of you, and there is something that you can tell to the world, then go ahead! “Burn humans hearts with words!” But the practice shows to us, that nowadays there are not so many people who can allow themselves to turn over pages in a leisurely way, and there is also a great competition between professional writers.

The third reason. Video and audio elements play the most important role in today’s Internet, and the smaller texts are, the more chances that users will read the texts and apprehend the information. Of course, any resource needs unique content to be promoted right. But there is no need to write large electronic books. As there is no guarantee that your book will be read by someone, and “viral traffic” on your web site is more from the area of science fiction, than from everyday reality.

So, what conclusion can we make? It is better to achieve your goal step by step. First, you have to fill your resource with a unique content, then you register your web site in search engines, then……….well, we can talk about that next time.

Nowadays the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a spot to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for details on how to build a website, should refer to the Internet itself. It is full of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for websites” and similar topics.

PageRank is very difficult theme which often is understood incorrectly. I think it is necessary to repeat some moments, concerning PageRank. This document is still not complete work and, possibly, will remain like this still for a long time.

At PageRank there is a place in the course of ranging. This place is not as appreciable as many can believe. Its importance in algorithm of ranging is less, than at many other factors, such as tag Title or the text of references. Site optimization only for PageRank will not give you good places. Essence of PageRank is difficult for manipulating. Therefore, if you receive good weight PageRank, it will be difficult to your competitors to be made even to you. Whether there is your time of seriously to concentrate on PageRank, this personal decision which depends on level of your competition. I certainly believe that at least always it is necessary to understand, how PageRank works, and to remember it every time when changes are made or new sites are framed.

How it is better to understand PageRank?

Therefore only work with models PageRank allows experiencing this algorithm up to the end.

The first model is made in Excel 2000 and gives the chance to work with 12 pages (it is enough for all examples from given article). Formulas do not disappear, therefore, at necessity the number of pages is easy enough for dilating to necessary quantity. If you have Excel, it, perhaps, best variant as you can supervise completely calculations and change structure of a modeled site how it is necessary for you.

The second model works only in online mode, but it also worth attention. The model allows setting communications to 50 pages, to choose for them names, initial weight PageRank and to count weight PageRank with quantity of iterations up to 100.

How to keep weight PageRank in a site?

Telling about the difficult structures, helping to keep PageRank weight in a site there are two simple methods.

The first is with se of JavaScript. Searchers do not index it (the reason is obvious enough ? interpreting JS for each page will demand huge computing resources). Hence, any external reference issued on JS will be normally perceived by users (99 % work with included JS), but thus not to be considered by searchers, and, means, and not to take part in calculations PageRank. Thus, for the search car your site will be without the uniform external reference, and the problem of deduction of weight disappears completely.

The second method is not less graceful. If all external references are concentrated to several pages it is enough only to forbid their indexation by means of a file robots.txt, and the search car will not know that you on a site have external references.

Today the online technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. There are lots of docs on how to make a website and related topics.

In any way, it wouldn’t be wise not to use this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a business website” and similar topics.

It makes sense to talk about how the internal reference structure of your site influences its body weight PageRank.

The more pages concrete site has in index Google, the bigger is it initial total weight of PageRank. As to each page the same initial value is set before starts to be calculated PageRank, the larger number of pages can be only better. It will be logical to conclude that if at us there is more to begin with the feedback effect then it will be also more appreciable. Sometime pay attention, how the big sites manage to have more good weight PageRank? The Feedback effect explains, why. Certainly, your pages should make sense and the good maintenance to begin with an index.

Feedback is a natural process for PageRank. It takes place among internal references of a site and is critical for estimations of what pages of a site are important. If the site will not have entering or proceeding references the site structure will provide the same quantity of feedback. However, when we consider entering and proceeding references, the internal structure of a site is important.

There are different ways with which it is possible to bind pages in a site. In practice, web sites can use their combination. Use of a combination is normal and fine until you understand various parts of structure of a site and how they influence your weight PageRank. For given article we will survey various structures of communications as separate objects.
The hierarchical
The cyclic
Extensive linkage

How to use your sitemap for PageRank?

Many people believe that a sitemap [page in which the structure of a site is reflected and all its pages ? the Ampere-second comment are listed.] helps robots of search cars to bypass pages. I am not assured of it, but because of their popularity and the fact that they include some good references with the necessary text; let’s look, as it is better to realize them from the point of view of PageRank.

In the beginning, refer to your sitemap from the main page as you usually did it.

Remember that sitemap presence effectively lowers weight of PageRank of other your pages (especially if the page of your site refers to it with the highest weight). Therefore we want to check up that the sitemap does two things:

1. Maximizes your initial total weight (adding new pages).

2. Returns feedback

The first is a little inconsistent. Forcing a sitemap to maximize your initial total weight, we should break it into some pages. You can think: ?So, it does its detour more difficult for the robot? The answer and “yes”, also “not”. Sometimes it is more difficult to indexing robot to take hundreds references from one page. However, now any well working robot indexes deeply enough to cope with a sitemap carried on some pages.

Today the online technologies have become very popular. The web network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. It is full of tutorials on how to make a website and related topics.

In any way, it wouldn’t be smart not to use this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a new website” and similar topics.

Introduction

This article opens my understanding and the point of view obout algorithm PageRank in Google. I believe that the information in the given document is exact, as far as possible.

What is PageRank?

PageRank is Google method for measurement of “importance” of page. When all other factors, such as tag Title and keywords are considered, Google uses PageRank to modify results so that more “important” sites will rise accordingly upwards on page of search results of the user.

That is, the ranging order in Google works as follows:

1. To find all pages corresponding to keywords of search.

2. To consider the text of references to pages.

3. To modify results data PageRank.

How it is defined?

Theory Google says that if Page A refers to page B and the Page considers that Page B is important page. The reference text is not used in PageRank. PageRank also influences importance of references to page. If in page specify many important references its references to other pages also become more important.

How important is it?

The importance of each separate factor in algorithms of a search engine depends on quality of the information with which it provides. Therefore it makes sense to look at this quality in the beginning.

When Google was only tiny web site, it was possible to tell with confidence that the reference was an exact sign of the reference there. However now:

1. The Internet has essentially changed. The references today are more likely only bound to site license demand or reciprocal service (as cross references).

2. As soon as you frame the search car which surveys references as references, people will start to try to influence references. As soon as they begin to influence them, references will cease to be references.

Therefore reliability of the information provided with references is not necessarily good, and it constantly decreases. It is at the bottom low and all time of decreasing importance PageRank in algorithm of ranging Google.

Nevertheless, at PageRank there is one property. It is more difficult to influence it, than on any other factor of ranging. It means that at PageRank there is a possibility to give priority to you before competitors when it is used in a combination with other receptions of optimization for search cars. However, I warn you: here there are no short ways. For effective utilization of PageRank you will need to understand it completely, because in other way there are chances that you will spend your time in vain.

Also you need to know some facts about PageRank.

1. PageRank characterizing exclusively voting possibility all entering references to page and how strongly they recommend this page.

2. Each unique page of a site, indexed Google, has weight PageRank. People often are mistaken, thinking of weight of a site which actually is weight of the main page of its site

3. Internal references of a site are considered at calculation of weight PageRank for other pages of a site.

4. PageRank is independent; it does not take into consideration the text of references and etc.

Nowadays the web technologies have become very popular. The web network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. It is full of guides on how to make a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “where to make a website” and similar topics.

You can download a toolbar for Internet Explorer from page http://toolbar.google.com/6. After installation in the top part Internet Explorer there will be a chart giving interpreting of weight PageRank for page which you look at present. If you detain the mouse cursor over the chart will see number from zero to ten. (If you do not see number, probably, you have the old version of a toolbar is established. As soon as you completely uninstall it and then reboot and establish last version, you can see number.

Toolbar Google: how exact is it?

Toolbar Google shows site weight not so precisely, but it is the unique instrument which can give you right now though any representation. As you know toolbar restrictions, you, at least, know that you see. There are two restrictions at toolbar Google:

1. From time to time the toolbar defines weight approximately. If you open page which is not present in index Google, but there is a page very close to it in an index toolbar will display the assumption of weight PageRank. This guess is useless for our purposes because it is not presented in any calculations PageRank. The unique way to find out, whether uses a toolbar guess it to enter URL into search form Google and to see, whether there will be a page.
2. The toolbar gives only representation of real weight PageRank! While weight PageRank is linear, they have decided to show it on the nonlinear chart. So, for a toolbar, change of weight PageRank from 2 to 3 occupies less augmentations of weight PageRank from 3 to 4. It is better if it is illustrated by the comparative table.

What it all means?

PageRank weight is the most difficult for a manipulation factor by optimization of pages. Though its influence is not so great, as some if you can understand it correctly you have good enough advantage before your competitors. PageRank weight is difficult both for receiving, and keeping. The mentioned below information really leads up it to extreme degree. In practice you could use all or a part, depending on that, how much competitive you feel, and that, the competition is how much strong.

There are three basic areas which should be examined and, probably, change, when you try to optimize your weight of PageRank:

1. Pages which you choose for reception of references to you i.e. what of them you select and as many efforts spend for reception of references.

2. Those whom you choose to refer to them from the site, and on what page of your site you place their reference.

3. Internal navigating structure and communications of your pages ? for the purpose of creation of maximum feedback PageRank.

Nowadays the Internet technologies have become very popular. The web network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. There are lots of tutorials on how to make a website and related topics.

In any way, it wouldn’t be smart not to use this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a flash website” and similar topics.

On your site, from the point of view of exclusively PageRank it is possible to think that it is necessary to search simply for pages with the highest weight of PageRank. (At the same time holding in mind that each page of a site has own PageRank weight, therefore you should survey weight ?pages of references? or any page where the actual reference will be located.) However, this point of view is incorrect. If you have not jumped directly in this section you, possibly, define, why it so. Weight PageRank received with the reference, much more difficult, than this simplification. There could be a case when it was comprehensible approach… But it is no more. As more and more people try and receive references only from sites with high value of weight, it becomes all less and less advantageous offers.

The present weight PageRank of separate page shares among references to this page. Therefore, references from pages which have identical weight PageRank, are not always framed by the peer. It depends on that, with how many references your reference divides referring page.

For example, the reference from page with weight PageRank 4 can be better, than the reference from page with weight PageRank 6, if on page with PR 4 less total number of references. Probably that the page with PR 2 can be even better for the request for the reference, than page with PR 7. There is also another reason why this strategy of reception of references is not the best; sites with high weight PageRank are often legible in on what sites to put the reference that does reception of the reference from them by more difficult, than from sites with low weight. However, to the sites battling to the numbers of balances PageRank, it is necessary to be more acquisitive to an exchange of mutual references with other sites.

Now let’s survey feedback. We will assume, for example, that there are two independent pages on sites of other people, each of which has weight PageRank 4. Both pages have on 10 references to other pages. But your page, on which you want to receive references, already has the reference to page to the second site. Receiving the reference from the second site, you generate feedback, and receive larger weight PageRank than if you have received the reference from the first site! This excessive simplification; actually, feedback cycles can become even more difficult. Remember that the reference number on the page referring to you, will change feedback size, and etc.

My council, therefore, is that to receive references from sites which seem approaching and have high quality, irrespective of their current weight PageRank. If they are relevant to your site, and high-quality sites, they or will help your weight PageRank now, or will make it in the future. Actually to make your weight PageRank class, you should be registered in DMOZ and Yahoo on purpose to take advantage it is artificial in the enlarged weight with which they provide.

Currently the web technologies are very popular. The Internet network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, should refer to the Internet itself. There are lots of docs on how to make a website and related topics.

In any way, it wouldn’t be smart not to avail themselves of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “where to make a website” and similar topics.