When choosing domain names, many of us would like to have the best name. Many just slap a domain name together and hope it pans out. However, even if it sounds good doesn’t necessarily mean it’s a good name to register. Here are a few rules you should consider when choosing a domain name.
Register a .com. Most people when searching, try to find available keywords + .com more than .net or .org. The exception is if you are from another countrythen you would use a country specific domain such as .co.uk (united kingdom) instead of .com. Otherwise using a .com will give you the best chance at receiving traffic. Keep in mind that purchasing the equivalent of your .com is always good practice. For example buy the .net and .org along with your .com and redirect them to your .com until you have a use for them. This will help keep those domain name bandits away!
In regards to traffic one thing you should consider is how you intend to get traffic to your web site. Some people prefer to use SEO to draw there traffic while others use banner ads and paid search listings. How you draw traffic to your website will play a large role in your domain name search. If you choose solely to rely on search engines to draw your traffic then you will want to use real words and phrases that people are searching for. (discoverable domain names) ex: swimming pool accessories. In any case, if you are relying solely on paid search listings and banner ads then you will want a name that is distinguished. (Domain Name Brand) ex: Yahoo, Google, etc. to name a few.
Also when selecting your name in regard to traffic, remember to stay away from names that would be similar to competing Domain Names. If your name is to close to another domain name you may inadvertently drive traffic to a competitors site and away from yours or even unintentionally violate some ones trademark, something you never want to do. Violating an others trade mark is the same as stealing and can land you in a world of hurt in a hurry.
Be creative with your word configurations, using phrases, tweaking words, Using a suffix or prefix, or just make up your own catchy domain name. Remember to keep it short and easy to pronounce.
Do not give up even if you don’t get the first domain name you choose, you might have to try several domain name searches before you find a suitable domain. The way to work it so you get a name you choose is to come up with a list of possible names. Make sure they are names you like and that you follow the rules when picking them, in that way everyone is happy. Keep them short and snappy, memorable, easy to spell and pronounce, make sure they work with the way you intend to draw traffic to your site, and be creative. Above all stay away from names too easy to confuse with competitors names and never violate an others trademark. Remember these rules and selecting a domain name should be easy. Happy Domain Name Search
Eric Fournier
DotcomcatcherŽ
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